New Orleans hoped to capitalize on its relative proximity to the Panama Canal by hosting a world exposition to commemorate the opening of the new route between the oceans. City leaders argued that the Crescent City was indeed the "logical point" at which to hold such an event. Local promoters produced numerous pamphlets and other tracts--and this monthly magazine--to tout the city's attractions. They were unsuccessful in the end, however, as San Francisco became the site of the Panama Pacific International Exposition. [Logical Point, September, 1910]

If I were so fortunate as to be a citizen of either Central America, South America or Mexico, and if I were asked what would do more towards bringing about closer relations between the twenty-one Central and South American Republics, and what would do more to increase the trade between the said Republics, particularly with the United States, and these Central and South American Republics, I would answer by saying: "The holding of an International Exposition in the city of New Orleans to celebrate the formal opening of the Panama Canal." [Crawford H. Ellis, "International Exposition at New Orleans," in Logical Point (August, 1910)]