La Voz Latina began publication in the Crescent City on September 13, 1935. Its English-language section stated that the newspaper's "primary purpose will be to serve as a cementing link between the Latin American countries and our own city of New Orleans, gateway of these nations to the United States." It went on to note that, "The future unmistakably points to an era of unparalleled trading between the United States and our Southern neighbors. The extent to which New Orleans will benefit from this growing trade expansion, we feel, points to the timeliness of our venture. Right here is the logical meeting point of trade dealings and personal contact between the Americas."

Ernesto Rogelio Brin served as Panama's Consul General in New Orleans from 1923-1938. By the time of his departure to assume the post of Panamanian Minister to Italy, Dr. Brin had become "Dean" of the local consular corps since his time in service was longer than that of any of his colleagues. A native of Panama, Dr. Brin was a 1915 law graduate of Tulane University. Prior to his Crescent City appointment he had served in diplomatic offices in Lima, Peru and in San Francisco. Dr. Brin's son, known by all as Tito, is a librarian here in the Louisiana Division.

[La Voz Latina, March, 1936]

It is with much pride that we pause to pay tribute and to honor Members of the New Orleans Consular Corps and Their Ladies. We take this occasion to extend and to repeat once more our sincere greetings ... "Welcome to New Orleans, we are so happy and quite fortunate to have you with us." Since the founding of this City by Bienville in 1718, New Orleans has always been blessed with the presence of so many dedicated and conscientious representatives of other Nations. This association has done more than to stimulate commerce, it has truly engendered much greater commodities--friendship and understanding. It is our sincere wish that this reception will convey our deep gratitude for your past kindness and cooperation. MAYOR VICTOR H. SCHIRO [Program for the Second Annual Reception in honor of the New Orleans Consular Corps and their Ladies, 1964]