New Orleans: Gateway to the Americas
International House, 1950 |
For more than forty years, International House provided the combined services of a private club, trade group and international Chamber of Commerce. In the mid-1950s it created an Inter-American Investment Opportunity Service that sought to bring Latin American entrepreneurs together with U.S. investors. The goal was "economic advancement in Latin America at a private enterprise level." International House's interest in attracting the attention of Latin American principals is illustrated by this advertisement in Agricultura Moderna, a publication devoted to agricultural interests with a particular emphasis on the cultivation of rice and the production of cattle.[Agricultura Moderna, Diciembre, 1950]